Resources
Running a club's communications, concretely
Guides written for the people who run an amateur club's social media — often on a Sunday evening, often with no design training. Each one answers a specific question and reads in a few minutes.
Making a team line-up that's readable on Instagram
The most anticipated post of the week, and the most often botched. Eleven names on a six-inch screen takes preparation.
6 min read
The match announcement, without the clutter
Three pieces of information are enough. Most clubs put eleven, and nobody remembers the kick-off time.
5 min read
The result visual, in victory and defeat
The score is the one thing everyone is looking for. The rest is there to tell the story — or to take it on the chin.
5 min read
Building your match-day pack
One match, six visuals. Made one at a time, that's a whole evening. Thought of as a series, it's ten minutes.
7 min read
Post, story, landscape: which format for what
1080×1080, 1080×1920, 1920×1080. Three formats, and above all three zones your text must never enter.
4 min read
Communicating without knowing how to design
Most poor club visuals aren't short of talent. They're short of constraints.
6 min read